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Travel | Go ahead and explore Elim

Traveling on the winding open road towards Elim, it’s a town worth visiting.

Travel | Go ahead and explore Elim

Accommodation | Stay at Ke Nako Lodges

Nothing beats a log cabin nestled between lush forestry and diverse bird life species like the one we stayed at in Wilderness.

Accommodation | Stay at Ke Nako Lodges

Lifestyle | Meet the Penguins at Boulders

Spend the day with these little tuxedoed chaps at Boulders Beach in Simons Town

Lifestyle | Meet the Penguins at Boulders

BlackandWhite

Since I was a little girl, I loved black and white photographs. My father is a camera technician therefore, he always had his camera on hand. So, if you trace back to my baby years, you’ll find that most of my photographs were taken in black and white.

What I admire about monotonous images is that it illustrates the real detail of the image and truly makes a photograph stand out. I agree, a colourful image does make the design or outfit catchy and interesting but, it’s nothing compared to a beautiful monochrome appearance.

When it comes to telling a story, black and white imagery portrays your genuine emotion. The compositions turn out perfect and gives off a sharp contrast. That’s why I opted to wear a black and white attire this week. I came across this mid-length cotton dress and realized that I had a pair of white block heels still gathering dust in my closet.

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I love how it depicts that extraordinary perspective of the realism throughout the shots taken by my sister. I wore these versatile chunky heels mostly known as block heels to stay trendy but comfy too.

BlackandWhiteBlackandWhiteBlackandWhitePhoto Credit: Arlene Marthinus

Dress: Mr Price / Heels: Fashion Express / Hat: Cotton On / Jewellery: Truworths

Until next time.

A bunch of nuts fell out

There comes a time in ones life when you hit a speed bump or two. Peter Guber once said that, “Every journey that is successful has culs-de-sac and speed bumps. I carry a wisdom gene through my life through the good, the bad and, the ugly”.

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Where to draw the line

I started blogging about five months ago and, whilst I call myself a blogger,  I have yet to establish myself in the bloggers-sphere market which has grown enormously over the last few years in South Africa and around the world.

For the uninitiated, a blog is actually short for a web log and in its most simplest form is a collection of content that is organized repetitively. This content can take the form of basic words (copy) as well as rich media (audio, video, and embedded objects) and focuses on a particular subject matter for clarity such as fashion and books in my case.

My day-to-day profession is a PR and Marketing Coordinator for a retail store. When I was an intern and an assistant at PR consultancies, it was my responsibility to update the media list by including new bloggers who write on a particular subject such as fashion, beauty and décor. As such,  I have read many blogs and am in awe of the beautifully creative images accompanied with individually crafted copy. I yearn for their gorgeous outfits and beauty products and as such can see the value of big brands sponsoring content and reviews.

However, in my research on bloggers, something has really shocked me: Plagiarism and poor grammar.

Where to draw the linePhoto Credit: Arlene Marthinus

I recently read a blog post of a highly established blogger who I have been following for a long time. Two days later, I read another bloggers post and thought I was reading the same blog. I realized then that the writing style was identical but the words were slightly changed. And it’s not the first time I have come across something like this.

I also came across another blogger who has an astonishing large following but had the most horrendous grammatical errors I have ever seen. I shared this link with my fellow PR peers who were shocked that a blogger of this nature writes so poorly. One mentioned that it is okay to make the odd grammar mistakes like I was told I do (oops) but this particular post really gave our PR industry a bad name.

I started blogging so that I could  practice writing and to learn how to write well.  Initially I wanted to be an Engineer but chose the route of Public Relations. I will read a newspaper from cover to cover to try to understand the way a journalist writes. I also read novels to really immerse myself into writing styles so that I can learn from them. This is how I came about doing book reviews on my blog and I absolutely love this knowledge I am gaining and hopefully passing on with my reviews. I do all of this because I want to be the best in my field seeing that English in general is not my strongest quality.

Which is why I cringe every time I read a poorly written blog post with a specific brand mentioned in it.  This reflects poorly on you as a blogger and on the brand you are blogging about.
Where to draw the lineProofread: Tricia Francois

My first and foremost piece of advice is to stop plagiarising. People notice. Brands notice. It’s annoying and downright unprofessional to say the least. You are not only tarnishing your individual brand but the brands you are talking about too. And don’t underestimate the power of word of mouth.  If you become labeled as a copycat, the word will spread and at the end of the day you won’t be considered for media kits.

Secondly, if you are not a good writer, the best thing you can do is ask someone to proof read your writing. From time to time, I send my work to my mother’s ex-colleague who is brilliant at writing because I am the first to admit that I am not the best writer out there.

Thirdly, just be yourself. There is nothing worse than someone being pretentious. I am a serious person but can crack a joke once in a while. If you can’t express yourself on your blog then rather don’t blog at all.

Lastly, this is my own opinion from a PR point of view especially since I am representing a company where from time to time I have to identify bloggers for reviews or competitions. Being a blogger myself, I am now aware of what to look for. Having thousands of followers does not represent who you are. I look for bloggers who will represent my company’s reputation well and who won’t put us to shame in the long haul.

Just thought I share with you guys something that has been bothering me for a while now 🙂

Until next time.

A bunch of nuts fell out

Sneak It

 

I’m not a trend follower at all. Not because I don’t want too but, because not all trends that come out is meant for your body type and let me tell you, I learnt this the hard way (haha). Over the last few days, I noticed how many influencers in the fashion industry have now mixed work and sport wear and I thought, let me jump on this bandwagon and try it out.

My partner bought me this black body warmer with flux fur on the inside at Pick n Pay Clothing and, I just can’t seem to part from it, literally! To break from the all black attire yet again, I wore a dark pink sweater and a front zipped up skirt.

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I paired it with stockings as we in the mid of winter and it’s still relatively cold outside even with the sun out, my Roshe Run sneakers and with this fringe handbag from Zoom.

Body warmer: Pick n Pay Clothing Sweater: Mr Price (old) Skirt: Edgars Sneakers: Nike Handbag: Zoom

Sneak ItSneak ItSneak ItPhoto Credit: Arlene Marthinus

Until next time.

A bunch of nuts fell out

Floral Delight

It’s only the second day of the new week and, I’m already counting down the days to the weekend. On Friday, I’ll be doing my very first photo shoot for my company with one of the best photographer and stylist I could find. I’m ecstatic yet nervous at the same time because as much as one can prepare for such a huge event, many things can still go wrong.

Floral DelightFloral Delight

This weeks look post is all about winter florals – Not the bright kind but more of a dark hue with a touch of pastel. I was lucky to have won a R500.00 voucher from Rage in June and, purchased this floral printed skater skirt with pockets. It’s beautifully padded and keeps you warm throughout this cold season. I paired it with a pastel blue embroidered sweater. When I envisioned these two items together, the visual didn’t look all that great but once I had it on, it sort of glued well.

Floral DelightFloral DelightFloral Delight

I wore my sister’s Winslet silver heels from the Miss Black collection and paired it with a sliver clutch and sunnies.

Skirt: Rage Sweater: Fashion Express Heels: Miss Black Clutch: Edgars Lipstick: FlormarSA

Floral DelightFloral Delight Photo Credit: Arlene Marthinus

Assistant: Courtney Hans

Tomorrow, I’ll be doing my very first giveaway prize so stay tuned for tomorrow’s blog post 🙂

Until next time.

A bunch of nuts fell out

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