Journey’s End Vineyards Rebrands its Range of Wines

Journey’s End Vineyards (situated on the mountain slopes above Sir Lowry’s Pass Village near Somerset West), one of South Africa’s most sustainable and experimental wineries, is revamping its range of wines to give clear differentiation between its three series while maintaining a consistent theme across the family of wines.

Journey’s End Vineyards (situated on the mountain slopes above Sir Lowry’s Pass Village near Somerset West), one of South Africa’s most sustainable and experimental wineries, is revamping its range of wines to give clear differentiation between its three series – Tales, V and Precision – while maintaining a consistent theme across the family of wines.

JOURNEY’S END TALES SERIES

The new look Tales Series will be the first wines to be released.  The new labels on these four wines are designed to tell the story behind each wine:

Weather Station Sauvignon Blanc is named after the ‘Weerstasie Kloon’ (Weather Station clone) in Stellenbosch where the SB11 Sauvignon Blanc clone was first propagated in the 1920s before a resurgence in the late 1970s.

  • Haystack Chardonnay is named after the age-old practice of planting wheat between the rows of vines, which encourages all the aphids and flies to land on the crop instead of the vines. The team also has a pair of eagle owls on the farm who are the pest controllers at Journey’s End, keeping the vineyards free of rodents. This wine pays homage to the environment.

The HuntsmanShiraz, Mourvèdre, Viognier is named after the original kennels the Gabb family found on their farm dating back to 1822, and where the Journey’s End winery now stands.

Pastor’s BlendCabernet Sauvignon, Merlot, Cabernet Franc pays homage to the Reverend from the local village of Sir Lowry’s Pass who regularly delivers Sunday communion at the foot of the Journey’s End vineyard. Journey’s End has embarked on a number of community support and development programmes with the local pastors including pensioners lunches and a contribution to a new village sports hall.

All four of the Tales Series wines will be available nationally retailing between R89 and R99 at selected retail outlets and wine merchants.

The new look Tales Series will be the first wines being released and will be available nationally retailing between R89 and R99 at selected retail outlets and wine merchants.

JOURNEY’S END V SERIES AND PRECISION SERIES

The Tales Series will be followed by the new-look V Series and Precision Series later in the year:

  • V Series (five varietal wines – Chardonnay, Merlot, Shiraz, Cabernet Sauvignon, Cabernet Franc) which will be available in and around Cape Town, retailing between R178 and R190.
  • Precision Series (three top tier wines – Destination Chardonnay, The Griffin (Syrah), Cape Doctor (Cabernet Sauvignon) which will retail nationally between R270 and R300.

VISIT JOURNEY’S END VINEYARDS

Journey’s End, owned by the Gabb family, is a picturesque wine farm situated on the mountain slopes above Sir Lowry’s Pass Village, near Somerset West, in the Helderberg basin.

The stylish tasting centre, glassed on three sides, overlooks the barrel cellar and embraces the untrammelled beauty of the panoramic vista.

  • Tasting, sales, cheese platters and snacks by appointment: Monday Friday: 10h00 – 17h00
  • BYO picnic
  • Walks, hikes, MTB, and horse-riding

Journey’s End Vineyards
Sir Lowry’s Pass Road, Somerset West 7130
Tel: 021 858 1929 | Email: info@Journeysend.co.za | Website: Journeysend.co.za

Until next time

Stephanie Marthinus Blog